…2 Easy Questions To Find Out
If you run your own business, then you know that pricing your services is often fraught with challenges. Too low and you risk undervaluing yourself and your work. Too high and you risk pricing yourself out of the market.
But here’s what you must remember: pricing yourself out of one market can be a good thing. This is especially true when you’re ready to attract a new level of client.
Ask yourself these two easy questions when you’ve been told your pricing is too high.
Your client might not believe that the financial investment they’re making in you — and in themselves — is worth it. The only way to overcome this is by directly addressing that unvoiced concern.
Think about all the times in your life when you’ve wanted something with all your heart and soul. Did you let a lack of resources get in the way or did you dig deep and find what you needed to make things work?
If a client is serious about changing their lives, they’ll find a way.
This demonstrates your expertise and heart right from the start. Any fear your prospective client may have had will start to evaporate.
When you get this right, drawing in clients becomes a 1000 times easier. You establish a heart bond and everything flows.
If your client is unhappy with your prices, it might be because you’re not clearly expressing the transformation and value you provide.
No more hiding in the shadows, divine woman! Shining your light brightly and into every dark crevice is now your job. When a client isn’t clear about the outcomes they’ll receive from working with you, it’s nearly impossible to sell to them.
You need to speak directly to the results, support, sisterhood, and experience they’ll receive when investing in your high-end offer.
Your ability to speak to the value you‘re bringing into their lives is directly proportional to how they’ll respond when you mention pricing! Get this deep, it will serve you very well.
When you demonstrate your value with a divine focus on connection, service and heart, the price of your offer usually becomes a moot point. It’s not about the money – it’s about getting the transformation they need. Your dream client will always find the money when you’ve established deep trust and great value.
People want their problems solved, and they’ve sought you out to solve them. It’s important, to drop the shame when it comes to pricing and money. If you can FREE yourself from feeling like a money hungry cow, then selling and pricing will become a divine and sacred experience for you and your prospective client.
When you can clearly demonstrate how you will solve their problems, and show up in a way that has them feeling safe, heard and lead, they will clearly know {on a soul level/ energetic level} that the value of your work together will be worth at least 10 times the investment they make!
In fact, it will be priceless.
At that point, saying “Yes!” to themselves and you becomes a simple, sacred, and soul aligned transaction. It flows! You can say “Buh-bye!” to wanting to vomit when it comes to pricing as you hold the value of your transformational work with GRACE.
Own your inherent brilliance, gorgeous one, and show your client how you can be of service. Own your power, speak from the heart and allow yourself to give and receive.
When prospective clients have concerns about investing in themselves with you, the key is to rise above any fear you have around holding space for the transformational conversation that will inspire them to take action. Making a major life change can be scary for all of us.
Ask questions with compassion.
Listen with your soul.
Dive deeply into the conversation.
This will serve you well when it comes to talking to any resistance they may have to working with you. Chances are they might not know what to expect or if they can even trust you. Let them know that you’re with them all the way and you’ll have a loyal client — for life!
One final thought I want you to remember:
With Love,
Ingrid Arna is the founder and CEO of The Ingrid Arna Company and the creator of the Gucci of online business programs, High End Empire. Ingrid Arna and her company are leading the charge in teaching conscious capitalism and building leaders who are devoted to global healing. The return is massive impact and million dollar brands that give back.
Since becoming a mother, the only resolutions Ingrid has stuck to are swapping G-strings for granny panties and quadrupling her fees. She’s never been happier.