Constantly chasing and networking for your next client can be EXHAUSTING. Yet this is the daily reality for most coaches, healers and consultants I know.
It used to be my reality too – until I decided I’d had enough of the madness! I knew there had to be a better way, and so I got busy finding out how to grow my business without hustling like a MOFO!
Today, I’m going to lift the veil on what I’ve done to go from selling a few high-end packages to having an endless stream of clients willing to pay me the big bucks. It’s a simple and yet uber-powerful process to have your ideal clients chasing YOU (instead of you chasing them). Ahhhhh, it feels so good.
Picture this: working half as much, making twice as much! When I made these shifts, my business SKYROCKETED. Within months, I was waking up to sales call bookings, emails and messages from potential clients lining up to work with me. OMG, what a life changing moment! Of course it was work but it was worth it because I was finally really owning my power, bringing my vision to life and serving at a deeper level than ever before.
I went from having anxiety attacks about making my business a success to building my coaching empire to $500K in 8 months. I shifted from being confused and doubting my future to having complete clarity about whom I’m here to serve and how I’m going to serve them in a way that would deeply transform their lives forever. Instead of making this all about me, I started to focus on how I could serve my clients by getting them epic results.
My husband had just lost his job, so I had no other choice but to become the lady boss I’ve always wanted to be. Heck, I’d raised capital in NYC, sold TV shows and worked in development for a leading cosmetic company but when it came to marketing myself as a coach, strategist and transformational teacher, it took me years to discover how to package my magic. At the end of the day, if you can’t sell, you can’t serve. I decided that I wanted to nail the art of selling and attracting clientele and so I did.
Instead of being a wigged out, exhausted mess, I now have more energy to spend quality time with my family, ample funds to invest in my wellbeing and growth, and the space and abundance to take time off to do sweet nothing while my business ticks over! I want that for you too. So let’s get started.
Get ready to have a list of people who can’t wait to sign up with you!
When you create content your ideal clients love by providing sublime value, you’ll instantly become more magnetic – plus you’ll be seen as an expert in your field.
I’m not talking about lead magnets or opt-in gifts here. We’ll get to that in Part 2.
This step is all about getting on video, writing blog articles and doing Facebook Livestreams! You don’t have to say something earth-shattering every time. Just speak your truth, share your life, give gold advice, and spread your message with LOVE and AUTHENTICITY by owning who you are fully.
When I started posting videos on Facebook, clients started showing up left and right. I’ve sold some of my largest packages (six figure packages to a single client) to people who found my message and my work on Facebook—with no advertising!
Offering epic value through the power of video will not only transform you from the best kept secret to online superstar but will also turn on your client magnetism superpowers. If you want to attract clients, then start shooting video that shares your message, lovely. If you need support, book in to chat with me.
Even though I have a background in advertising and I’m great at sales, setting up a funnel was like pulling teeth for a long time! I was so over hustling that I knew I had to become more strategic and savvy about the way I do business. Deciding to create my first free video program accompanied with a social media campaign changed everything for me.
Funnels are simply a way for potential soul mate clients to find you, fall in love with you, and enter your vortex. And funnels don’t have to be complicated to be effective.
However, they do need to provide real VALUE. This is where people are getting to know you—checking out whether they like and trust you, so do yourself a favor and don’t skim on the content.
SHARE, SHARE, SHARE and SERVE = CONVERTING BUYERS INTO CLIENTS with GRACE.
Be generous. Be bold and own your unique brand of magic.
I strongly believe that your opt-in gift needs to be almost as valuable as what clients would get from you in a paid program. What I offer in my free video training is something that some coaches would charge $1,000 for.
This has created loyalty, credibility, clients and cash for my business. It also gives me freedom and power knowing that on a dime, I can generate more dosh and impact. It’s seriously revolutionary. You need to rock out a solid sales process if you want to thrive in business.
USE VIDEO TO BECOME TRULY VISIBLE! People retain almost 90% more through video than the written word. Play with it. Be clear. Have fun. Share your soul. Present solutions. Provide value and shine. As soon as you step out from hiding, become visible with video and speak to people’s problems with heart and love, you’ll expand in every way. As you get over your fear of being seen and sharing your message, you’ll shift from best kept secret to being the go-to expert you’ve been dreaming of becoming! So master video and owning your voice and attract a frenzy of new clients without having to chase. Bring it on! WHAT ARE YOU SELLING, DARLING? Be incredibly clear about the problem you solve. Make sure you know deeply what it is you’re selling so that your free opt-in is in alignment with your end goal. Ask yourself these questions:
What messages do I want to convey? Then take that message and create a compelling title for your video. Make sure it clearly states the benefit/outcome you’re providing.
What problem do I solve? State the problem and then work to a solution.
What are the 3 steps you’d like to present that will begin to solve their problem? Write them down, plan your content and shoot.
What part of my story can I share that will resonate with them and make them feel I really understand who they are?
What’s your USP—Unique Selling Proposition? How do you uniquely solve the problem like no one else? Don’t get overwhelmed with this one. Remember you are a unique woman. Own it.
CREATE INTELLECUTAL PROPERTY It positions you as a leader. For example, I created the CEO Diva Archetypes for Feminine Wealth Mastery for my opt-in. Remember this: IP elevates your brand and allows you to teach your process in a way that is both entertaining and easy to process and put into practice.
OWN YOUR TRUTH. I knew that when people watched my first video —THE DIVINE— in my free opt-in Sacred Money Miracle, they were either going to love me or hate me. Some may think, ‘Who is this chick, talking about connecting with the divine while selling high-end?’ And that’s good! They aren’t the right clients for me, and I’m not right for them either! Other women watch and say, ‘Finally, someone who speaks my language!’ These are the women who become part of my tribe. Trying to sell to someone who isn’t your ideal client is a complete waste of time! Not everyone is your client, but there are at least a million people who are.The last thing you want to do is to go into scarcity thinking trying to please everyone! As you know, that never works so don’t do it in your business.
Don’t be afraid to be polarizing. Really own who you are and share it without apology or limits. Who you are and what you believe is your brand. It’s your magic and it’s exactly what is going to have your dream clients lining up to work with you. Are you woo-woo? Are you strategic and more of a hard-baller? Perhaps a mixture of both? Whatever YOUR innate authentic truth is, that needs to show up in your free offer. Here’s the deal…You actually want people to leave if they aren’t the right fit for you! Your ideal clients will love you all the more for it.
CREATE A LET-ME-GIVE-YOU-MY-CREDIT-CARD OFFER. Make sure that the program you’re selling is HOT. If you’re not clear about what it is, no one else will be. Make sure you’re selling what your ideal client wants and not what they think they need. If you want to convert buyers into clients, you need to speak to your ideal client in a way that really resonates emotionally with their desires. If you’re selling mindset training, share with them how their lives will be different rather than harping on about rewiring their subconscious mind. The name of your program and the tag line should let your ideal client instantly know the outcome and benefit of your offer.For example:
MONEY AND MIRACLES NOW instead of MINDSET 101.
Mindset 101 could be a module within Money and Miracles Now but having it as a core program name is going to put your clients to sleep, which means no sales for you!
Sell the sizzle. Sell the benefits and lure them in. Boring them ain’t going to convert!
Your offer/brand must clearly express what you can do for them instantly. Be clear and compelling.
Here’s a great way to test out the clarity and power factor of your offer: write down one sentence that sums up the outcome of your offer. Then share the title of your program and the statement with potential ideal customers and see how they respond. If you don’t get ‘HELL, YES, I’m IN!’ keep working on it until it’s GOLD.
ASK FOR THE SALE. Don’t be afraid to invite people to work with you. Don’t hold back. Chances are if you offer supreme value and you’re clear about who you are and who you aren’t, your ideal clients will whip out their credit cards … but do make an offer! It’s really important to have a clear Call To Action or CTA. What action do you want them to take? I like to approach the CTA as your INVITATION.So what’s your invitation?
To hop on a call with you, to get an early bird discount on a product or to have a 20-minute, no pitch consult?
Decide what it is and only choose one CTA for each email or video. The last thing we want to do is to confuse people into taking no action at all! This is a divine dance. Make it easy for people to buy from you.
Remember people don’t like to be sold to but they do like to buy. One of the best ways to get people to buy from you is to have them trust you. Trust comes from providing divine value, being truthful and authentic, and sharing your magic with heart, love and excellence.
These steps aren’t difficult, but they may push you outside of your comfort zone! They do take planning and careful consideration. In order to make over $300K with my FREE program opt in, I did the work, gave epic value and the sales flooded in.
Start small but start somewhere. It’s time to own your greatness, step-by-step, day-by-day.
Trust me, darling, the results are worth it.
If you’re ready to play a bigger game, I have something that might truly be what you’re looking for to take you to the next level.
So here’s my question…
What would it mean to you to be able to sell $5,000, $10,000 and $20,000 programs within the first few months (or even weeks) of our working together?
And if you’re already at six figures, what would it mean to you to quadruple your business as you master systems that allow you to work less and have more fun?
Imagine working half as much and making at least twice as much working from overflow not from exhaustion.
Feel into it right now and make a decision from your heart— NOT based on your fear.
I can tell you this for sure … I’m completely OVER seeing women invest in programs and coaches that don’t get results. It peeves me off! But more importantly, it’s empowered me to create this program for you.
No one is offering the level of support, content and guidance that I’m offering you at CEO Diva Business School.
Making 6 to 7 figures doesn’t have to be hard. REALLY. It requires stellar strategy + coaching + love + sisterhood.
All you need to do is rise up and say, ‘I’m in.’
As you grow and up level, I’ll be there to hold space for you each step of the way. I’ve got your back, darling.
This is your permission slip. The only question that remains is, ‘are you going to show up for you?’
Your dreams are waiting for you to say, ‘YES.’
Book in to chat with us and let’s discuss how we can take your business and your life to the next level.
Love, Riches & CEO Diva Magic,
Ingrid Arna is the founder and CEO of The Ingrid Arna Company and the creator of the Gucci of online business programs, High End Empire. Ingrid Arna and her company are leading the charge in teaching conscious capitalism and building leaders who are devoted to global healing. The return is massive impact and million dollar brands that give back.
Since becoming a mother, the only resolutions Ingrid has stuck to are swapping G-strings for granny panties and quadrupling her fees. She’s never been happier.