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It’s so easy to get stuck in the comparison game, but here’s the truth:

There really isn’t any competition when you truly own who you are, and are fully expressed in your business and in your life.

No one else has your unique magic, darling. It’s time to give yourself permission to shine.

Here are 3 steps to make a mint by being your highest, most brilliant YOU in business to make a MINT and to launch your MESSAGE into the world….

Step 1: OWN Your Brilliance, Darling!

Are you feisty? Gentle? Soft? Loving? Spiritual? Or perhaps you’re even a bit of an ass-kicker? Write down 5 to 10 core characteristics that make you who you are. I call this the I-AM-A-FREAKIN’-SUPERSTAR MANTRA PROCESS. Next, focus on the transformations you’ve helped birth for your clients. Really take the time to take stock of your contribution and then truly celebrate your brilliance.

Remember playing small has got to go ‘bye-bye’ if you want to shine online, serve and make a mint. Remain humble but show people who you are. Your dream clients are just waiting for you to show up and lead and you’re certainly not going to do that by staying trapped in your ‘not enoughness’. Let’s banish all that crap to the curb, sista!

OK, take a breath and right now – in this very moment – really claim who you are for yourself. This is who I am, and this is how I deliver. (Yes, and it’s also your ticket to fame + fortune. Woo hoo!)

When you own who you are, it creates a whole other energetic frequency and alignment for you, your business and your clients. If you want to become magnetic to new business you need this down and here’s the truth:
Owning who you are comes before the clients and cash. – Ingrid Arna

Begin to infuse your unique style and energy into your business. Your ability to embody and embrace who you are will become your brand essence. Whether it’s writing copy, working 1:1 with a client, or recording a video, you now have a clear tone that will shine through in everything you do. Practice saying who you are on video too. Watch it back and get super comfortable owning your super powers!

Step 2: Get Clear on Your USP

What do you offer that no one else does? What makes your approach or your business stand out? If you disappeared tomorrow, what would the world miss out on? This is your unique selling proposition (USP).

Your USP doesn’t have to be earth shattering, but you do need to be absolutely clear about what it is.

Most likely it’s a combination of your unique story – the challenges you’ve gone through, what you’ve learned, how you make people feel and how you apply that to what you do now – with your passions, personality and approach to getting results and making a difference.

Take a moment right now to reflect on this, and write your USP down.

Step 3: Write Your Pitch Sentence (And Use It!)

This is, quite simply, a 1-sentence pitch that explains what you do in a way that will be intriguing to your ideal clients.

Here are a few examples…

• I activate entrepreneurs to make money online in a matter of days.

• I clear out the junk in your trunk so you can create high-end programs that make bank and serve the world.

• I help heart aligned entrepreneurs move from being anonymous to being online superstars.

Of course, you won’t be able to fit everything you do into one sentence. That’s not the point. This is about capturing the interest of your ideal clients in just a few words by rocking your clarity and owning what you do. Here are a few more questions to get your creativity flowing:

• What will they find most exciting about what you do?

• What will make them pause and take interest?

Write this down, and then test it out. You can always go back and revise it later. Make it clear and succinct – otherwise, you’ll never remember it!

So how does this all translate into making a mint?

Here’s the Ingrid Arna High-End Progression: Courage → Clarity → Content → Connection → Clients → Cash © Ingrid Arna 2016

First, you’ve got to be clear on what you’re selling, how you deliver results, and how you’re different; otherwise, it’s like speaking to a big black hole of NO ONE!!

Once you have laser lucid clarity, it becomes a lot easier to create unique program offerings that make bank – and to have marketing copy, videos and sales conversations that are irresistible to your dream clients because you’ve mastered how to make them feel SEEN and HEARD. You getting clear on who you are and what you offer SERVES your dream clients. If they don’t know you exist or what you do, serving anyone is going to be almost impossible. Let them know who you are. Don’t hide. Don’t be confused. Speak up. Show up and make a mint by being you … your best YOU.

Ready to take the next step?

I’ve created a divine process: High-End Empire – to help you create, map out and sell high-end programs in a matter for weeks as you shift from best-kept secret to online superstar.

You’ll learn the exact system I used to shift from Struggleville to FILLING my high-end mastermind program in 3 months (and half a million in sales over the past year) – and becoming a go-to expert in my field.

High–End Empire is a comprehensive system that gets results. Over 5 weeks, you’ll get your hands on 5 live, soul-powered video trainings + worksheets + templates + healing audio meditations + strategic coaching with me and much, much more.

Check out some of the praise from my clients:

Doors are closing soon and the price goes up on the 30th of September 2016.

Click here to join us at High-End Empire.

P.S – Instead of dreaming of ‘one day’ when you’ll make it big, you can start TODAY. Right now. Even if you have a small list or you’re just starting out, the High-End Empire system will up-level your mindset and your bank account. Let’s do this!

P.P.S – If you’d like to get to know me better plus get your hands on heaps of FREE epic content join me here on my FREE group on Facebook, just click here. I can’t wait to ‘meet’ you.

Dear Divine Women,

I can’t really stand repetitive fear energy right now…

Can you please STOP doubting yourself, and life so that you can build a business from a place of LOVE and OVERFLOW? Too much fear and lack of belief will only keep you stuck.

We all need to EXPAND.
STOP talking about fear.

START building your empire already and set up the structure to work from the overflow.

If I haven’t demonstrated that you can build a highly successful High-End Empire without driving yourself into the ground by now, you aren’t really absorbing the lessons and you’re blocking yourself. I built my mastermind program in less than six months and it’s a multi-six-figure business with a small list and no sales page. It initially involved a lot of work on sales calls, but I now work about 10 hours a week taking care of my divine clients. It’s lush, divine and amazing.

It’s time to move beyond the fear. That’s what keeps you depressed, playing small and broke.

Of course we have fear, but we need a solid foundation that will allow us to do the work we are called to do. We need to have courage to move through it or put our fear in the back seat where it belongs. As you move forward, you will alchemize your fear and turn it into LIGHT. Stagnation and procrastination brings more fear. You will not move forward if you feed darkness. So let’s stop it.

Let’s move on into the magic please. RISE, sister, RISE. You do that by expanding what is possible for you. Let’s move into higher consciousness. Let’s change the conversation by asking, what if making $100K +++ is possible for me by working in deep alignment and doing what I LOVE with awesome clients that feel like soul sisters. Because it is possible—I’m doing it and so are my clients.

So here’s the deal….
We need to uplift each other’s vibration by moving into expansive dialogue rather than continuing fear-based conversations.
You are being called to TURN UP THE SELF LOVE VOLUME. BE IN A VIBRATION OF LOVE. DO THE WORK. SHOW UP and INVEST in yourself because if you are really struggling right now you need to GROW. OWN THAT. I say that with LOVE.

Fear may at times show its face, but you will find that most of your doubts are gone when you do your own inner work to return to LOVE.
Your creativity will soar and your energy will lift.

As you let go of fear and return to trusting yourself and your body, the inner peace and radiance you feel will blossom!

As I tune into myself and start putting new habits into action, as I slip out of procrastination and ’what ifs’, as I separate myself from the energy and people that don’t embody the perspective I wish to see, feel and live, I am set free.

I have come to know that momentum kicks in when we trust, so go deep, surrender, stop worrying about the hows and just let go! I have made it to my own version of HEAVEN ON EARTH—that very special place within me—and so will you.

Fear can either paralyze you, sending you into the syndrome of spinning your wheels where life becomes full of doubt, or it can propel you forward.

How you process fear and relate to it is your choice.
Sometimes, when we call in what we want and the fear starts to brew. In many cases, it’s a sign things are changing and wonderful opportunities are coming our way.

Just breathe in love and move through it.
Don’t freak out!
Stay grounded.
Always remember you are ahhh-mazing.
Own it. It’s time.

MUCH LOVE,

Ingrid xo

I did a live stream class today, that I think you’re going to find truly helpful to grow your business.

I covered the key steps to:

• Have clients chase you, instead of you chasing them. WOO HOO!
  How my client Emily increased her fees and repositioned herself to make US$20,000 with a flood of new business.
• Why my new clients bring in new clients and sales within days of working with me.
• How to embody the right frequency to become magnetic to dream clients and cash.
• Key actions you can take immediately to drives sales, as you become truly empowered and shine like never before.
• Why it’s so important to not project your money story onto what you think people will pay for your services

I hope you just LOOOOVE it!!!

We’ve got heaps of free content and support in my FACEBOOK group for you, so join us if you haven’t already if you want to juicy guidance, truth bombs and sisterhood.

Much Love,

Ingrid xo

Constantly chasing and networking for your next client can be EXHAUSTING. Yet this is the daily reality for most coaches, healers and consultants I know.

It used to be my reality too – until I decided I’d had enough of the madness! I knew there had to be a better way, and so I got busy finding out how to grow my business without hustling like a MOFO!

Today, I’m going to lift the veil on what I’ve done to go from selling a few high-end packages to having an endless stream of clients willing to pay me the big bucks. It’s a simple and yet uber-powerful process to have your ideal clients chasing YOU (instead of you chasing them). Ahhhhh, it feels so good.

Picture this: working half as much, making twice as much! When I made these shifts, my business SKYROCKETED. Within months, I was waking up to sales call bookings, emails and messages from potential clients lining up to work with me. OMG, what a life changing moment! Of course it was work but it was worth it because I was finally really owning my power, bringing my vision to life and serving at a deeper level than ever before.

I went from having anxiety attacks about making my business a success to building my coaching empire to $500K in 8 months. I shifted from being confused and doubting my future to having complete clarity about whom I’m here to serve and how I’m going to serve them in a way that would deeply transform their lives forever. Instead of making this all about me, I started to focus on how I could serve my clients by getting them epic results.

My husband had just lost his job, so I had no other choice but to become the lady boss I’ve always wanted to be. Heck, I’d raised capital in NYC, sold TV shows and worked in development for a leading cosmetic company but when it came to marketing myself as a coach, strategist and transformational teacher, it took me years to discover how to package my magic. At the end of the day, if you can’t sell, you can’t serve. I decided that I wanted to nail the art of selling and attracting clientele and so I did.

Instead of being a wigged out, exhausted mess, I now have more energy to spend quality time with my family, ample funds to invest in my wellbeing and growth, and the space and abundance to take time off to do sweet nothing while my business ticks over! I want that for you too. So let’s get started.

Get ready to have a list of people who can’t wait to sign up with you!

Part 1: Become Magnetic with Killer Content

When you create content your ideal clients love by providing sublime value, you’ll instantly become more magnetic – plus you’ll be seen as an expert in your field.

I’m not talking about lead magnets or opt-in gifts here. We’ll get to that in Part 2.

This step is all about getting on video, writing blog articles and doing Facebook Livestreams! You don’t have to say something earth-shattering every time. Just speak your truth, share your life, give gold advice, and spread your message with LOVE and AUTHENTICITY by owning who you are fully.

When I started posting videos on Facebook, clients started showing up left and right. I’ve sold some of my largest packages (six figure packages to a single client) to people who found my message and my work on Facebook—with no advertising!

Offering epic value through the power of video will not only transform you from the best kept secret to online superstar but will also turn on your client magnetism superpowers. If you want to attract clients, then start shooting video that shares your message, lovely. If you need support, book in to chat with me.

Part 2: Automatic Lead Generation (& Value Creation)

Even though I have a background in advertising and I’m great at sales, setting up a funnel was like pulling teeth for a long time! I was so over hustling that I knew I had to become more strategic and savvy about the way I do business. Deciding to create my first free video program accompanied with a social media campaign changed everything for me.

I’ve received hundreds of thousands of dollars of business through this free video program alone. If you want us to map out your own 6 – 7 figure plus strategy, book in for a consult here.

Funnels are simply a way for potential soul mate clients to find you, fall in love with you, and enter your vortex. And funnels don’t have to be complicated to be effective.

However, they do need to provide real VALUE. This is where people are getting to know you—checking out whether they like and trust you, so do yourself a favor and don’t skim on the content.

SHARE, SHARE, SHARE and SERVE = CONVERTING BUYERS INTO CLIENTS with GRACE.

Be generous. Be bold and own your unique brand of magic.

I strongly believe that your opt-in gift needs to be almost as valuable as what clients would get from you in a paid program. What I offer in my free video training is something that some coaches would charge $1,000 for.

This has created loyalty, credibility, clients and cash for my business. It also gives me freedom and power knowing that on a dime, I can generate more dosh and impact. It’s seriously revolutionary. You need to rock out a solid sales process if you want to thrive in business.

Here are a few tips to attract clients willing to pay you the big bucks with your ahhhh-mazing opt-in:

1. USE VIDEO TO BECOME TRULY VISIBLE! People retain almost 90% more through video than the written word. Play with it. Be clear. Have fun. Share your soul. Present solutions. Provide value and shine. As soon as you step out from hiding, become visible with video and speak to people’s problems with heart and love, you’ll expand in every way. As you get over your fear of being seen and sharing your message, you’ll shift from best kept secret to being the go-to expert you’ve been dreaming of becoming! So master video and owning your voice and attract a frenzy of new clients without having to chase. Bring it on! WHAT ARE YOU SELLING, DARLING? Be incredibly clear about the problem you solve. Make sure you know deeply what it is you’re selling so that your free opt-in is in alignment with your end goal. Ask yourself these questions:

   • What messages do I want to convey? Then take that message and create a compelling title for your video. Make sure it clearly states the benefit/outcome you’re providing.

   • What problem do I solve? State the problem and then work to a solution.

   • What are the 3 steps you’d like to present that will begin to solve their problem? Write them down, plan your content and shoot.

   • What part of my story can I share that will resonate with them and make them feel I really understand who they are?

   • What’s your USP—Unique Selling Proposition? How do you uniquely solve the problem like no one else? Don’t get overwhelmed with this one. Remember you are a unique woman. Own it.

   

2. CREATE INTELLECUTAL PROPERTY It positions you as a leader. For example, I created the CEO Diva Archetypes for Feminine Wealth Mastery for my opt-in. Remember this: IP elevates your brand and allows you to teach your process in a way that is both entertaining and easy to process and put into practice.

3. OWN YOUR TRUTH. I knew that when people watched my first video —THE DIVINE— in my free opt-in Sacred Money Miracle, they were either going to love me or hate me. Some may think, ‘Who is this chick, talking about connecting with the divine while selling high-end?’ And that’s good! They aren’t the right clients for me, and I’m not right for them either! Other women watch and say, ‘Finally, someone who speaks my language!’ These are the women who become part of my tribe. Trying to sell to someone who isn’t your ideal client is a complete waste of time! Not everyone is your client, but there are at least a million people who are.The last thing you want to do is to go into scarcity thinking trying to please everyone! As you know, that never works so don’t do it in your business.

   Don’t be afraid to be polarizing. Really own who you are and share it without apology or limits. Who you are and what you believe is your brand. It’s your magic and it’s exactly what is going to have your dream clients lining up to work with you. Are you woo-woo? Are you strategic and more of a hard-baller? Perhaps a mixture of both? Whatever YOUR innate authentic truth is, that needs to show up in your free offer. Here’s the deal…You actually want people to leave if they aren’t the right fit for you! Your ideal clients will love you all the more for it.

4. CREATE A LET-ME-GIVE-YOU-MY-CREDIT-CARD OFFER. Make sure that the program you’re selling is HOT. If you’re not clear about what it is, no one else will be. Make sure you’re selling what your ideal client wants and not what they think they need. If you want to convert buyers into clients, you need to speak to your ideal client in a way that really resonates emotionally with their desires. If you’re selling mindset training, share with them how their lives will be different rather than harping on about rewiring their subconscious mind. The name of your program and the tag line should let your ideal client instantly know the outcome and benefit of your offer.For example:

   MONEY AND MIRACLES NOW instead of MINDSET 101.

   Mindset 101 could be a module within Money and Miracles Now but having it as a core program name is going to put your clients to sleep, which means no sales for you!

   Sell the sizzle. Sell the benefits and lure them in. Boring them ain’t going to convert!

   Your offer/brand must clearly express what you can do for them instantly. Be clear and compelling.

   Here’s a great way to test out the clarity and power factor of your offer: write down one sentence that sums up the outcome of your offer. Then share the title of your program and the statement with potential ideal customers and see how they respond. If you don’t get ‘HELL, YES, I’m IN!’ keep working on it until it’s GOLD.

5. ASK FOR THE SALE. Don’t be afraid to invite people to work with you. Don’t hold back. Chances are if you offer supreme value and you’re clear about who you are and who you aren’t, your ideal clients will whip out their credit cards … but do make an offer! It’s really important to have a clear Call To Action or CTA. What action do you want them to take? I like to approach the CTA as your INVITATION.So what’s your invitation?

   To hop on a call with you, to get an early bird discount on a product or to have a 20-minute, no pitch consult?

   Decide what it is and only choose one CTA for each email or video. The last thing we want to do is to confuse people into taking no action at all! This is a divine dance. Make it easy for people to buy from you.

   Remember people don’t like to be sold to but they do like to buy. One of the best ways to get people to buy from you is to have them trust you. Trust comes from providing divine value, being truthful and authentic, and sharing your magic with heart, love and excellence.

These steps aren’t difficult, but they may push you outside of your comfort zone! They do take planning and careful consideration. In order to make over $300K with my FREE program opt in, I did the work, gave epic value and the sales flooded in.

Start small but start somewhere. It’s time to own your greatness, step-by-step, day-by-day.

Trust me, darling, the results are worth it.

If you’re ready to play a bigger game, I have something that might truly be what you’re looking for to take you to the next level.

So here’s my question…

What would it mean to you to be able to sell $5,000, $10,000 and $20,000 programs within the first few months (or even weeks) of our working together?

And if you’re already at six figures, what would it mean to you to quadruple your business as you master systems that allow you to work less and have more fun?

Imagine working half as much and making at least twice as much working from overflow not from exhaustion.

Feel into it right now and make a decision from your heart— NOT based on your fear.

I can tell you this for sure … I’m completely OVER seeing women invest in programs and coaches that don’t get results. It peeves me off! But more importantly, it’s empowered me to create this program for you.
No one is offering the level of support, content and guidance that I’m offering you at CEO Diva Business School.

Making 6 to 7 figures doesn’t have to be hard. REALLY. It requires stellar strategy + coaching + love + sisterhood.

All you need to do is rise up and say, ‘I’m in.’

As you grow and up level, I’ll be there to hold space for you each step of the way. I’ve got your back, darling.

This is your permission slip. The only question that remains is, ‘are you going to show up for you?’

Your dreams are waiting for you to say, ‘YES.’

Book in to chat with us and let’s discuss how we can take your business and your life to the next level.

Love, Riches & CEO Diva Magic,