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Want to know how to get more clients at the speed of light? You can’t monetise without a message and learning to write million dollar sales copy is essential.
If you want a stream of high paying clients in your coaching business, you need to know how to write ✍️ million dollar sales copy. Period.
I started my career as a journalist pretty much straight out of high school 🏫 when I landed a job at the Sydney Morning Herald. And to be honest, I really had no idea what I was doing. In fact, when I was at school, they told me I couldn’t write at all.
But I just got on with the job of writing every day and learning how to craft stories that guided the reader on a journey and unleashed the truth of what I wanted to express.
Before long I was interviewing celebrities and writing full feature articles! That experience was invaluable because it gave me a solid framework for writing potent content with purpose. I went on to write TV show 📺 concepts, tenders, ads, and more recently I’ve crafted coaching and consulting offers that sell for $50,000, and emails and sales pages that now sell millions every single year. I get asked every single day by my social media following how to get more clients… The key to client attraction is to learn the art of connection, message and copy.
So what do I mean by “Million Dollar Sales Copy”? This is copy that’s heart-centered, authentic, vulnerable, powerful, illuminating, and has the ability to connect with a reader and transform your audience into a buyer. 🙌
Being able to write powerful copy that connects, builds trust, and communicates how you can serve your audience is more important than ever as the whole world shifts online. Because not being able to connect with potential clients is the kiss 💋 of death for your business.
I see so many talented healers, coaches, and consultants diminish their ability to solidify their brand presence, get more clients and reach the masses because they aren’t creating long-lasting and loyal relationships with their audience and potential customers. 😍
So when I say that learning how to craft million dollar sales copy is probably one of the most important skills you can learn, you can bet, I mean it.
The good news is that it’s a process and absolutely learnable. 😉
The five keys 🗝️ I’m about to share with you have been the foundations of building my multimillion-dollar coaching business. Using these keys, I’ve been able to engage 🗣️ my audience and translate my ads, blogs, emails, video classes, and sales pages into sales. It’s a big part of how I get more clients every day on auto-pilot. There is no more powerful skill than to learn how to get your message out to the world, in a way that is heard, felt and understood.
The simple truth is that if you want to become a trailblazing coach and leader in your corner of the market with clients who rave about you and your work All.The.Time, writing stellar copy is essential.
Because if you settle for mediocrity when it comes to your copy, you’ll get mediocre returns. Wild profits and radical growth require potent and engaging marketing that allow you to truly connect with your audience by speaking straight to the heart of their needs with clarity, empathy, and power. 💪
But I get it.
As a coach, you’ve been focusing on mastering other skills and you’ve left the art of wordsmithery on the back-burner. The problem is that without those beautiful, authentic, captivating words that perfectly poise you for impact and success, no one will know who you are and what you do. No connection = no sales 🥵. It’s harsh, I know. But I want you to succeed, so I’m laying it on the line. Learning how to get more clients with your message cuts through the noise and grabs your ideal clients by their heart strings is a non-negotiable skill if you want to 10 x your income.
When I started my coaching business, I was clueless about how to get more clients using copywriting. Drive sales with copy? Despite my writing experience this was not clear to me. At that time, I was earning $30K/year. I was exhausted 😩, overwhelmed, and ready to quit. But I knew my mission to help women reclaim their financial sovereignty was on point and that I had a story to tell. I just had to master the craft of story-writing. 📖
So I did. And by consciously crafting courageous copy that connects quickly and offers incredible value, my business exploded into an empire within 5 short years. It’s not an understatement to say that my copy has been a big part of driving millions of dollars in sales for my business. ✨
Even if your ads and sales are doing alright, and you’re squeezing out a few sales on the internet, wouldn’t you like to increase your results by as much as 10 to 30 times? 🤔
As incredible as this might sound, hundreds of my clients have been able to increase their sales revenues tenfold by using the power of their words. They’ve mastered their message and in the process the “how to get more clients” dilemma has evaporated for them.
My client Chanti increased her profits by 1500% by honing the key message in her ads with the 5 keys 🗝️ I’m about to share. And many more of my clients increased their profits by 500% or more by using this proven process.
So you might be thinking, ‘You have to be a great writer to create great copy’. Well, the truth is that if you can have a conversation, you can write fantastic copy that converts. I went from being a C- writer at school to a highly successful journalist in two years. I then went on to become an advertising executive in NYC 🏙️ with a swanky corner office at 28, largely forged by my tenacity and ability to take a concept and and bring it to life in words. Writing irresistible sales copy is a skill you can learn when you follow a framework that translates into content, connection, and conversion.
You don’t have to be a genius to be a millionaire but you do need to be a stellar copywriter. If you want quantum level growth and success online, clearly expressing what you do and why someone should buy from you is vital to your success.
I invite you to start writing sales-magnetizing copy for your business every day. Remove the inner censor, diva , rip the tape from that beautiful mouth of yours, and share your stories and insights straight from your heart. I call this the “Courage copywriting process”. 🌟
It’s time to say bye-bye 👋 to your inner critic, as you allow the fierce, unwavering, confident essence of who you are to blaze through the BS sabotaging beliefs, so you can reach those who need you. High-converting copy happens when you release the karmic cords and suffocating patriarchal bondage strangling your voice.
It’s time to POSITION your work with POWER and OWN YOUR MESSAGE to reach millions and make millions. 💸
There’s no time to waste, diva, if you want to achieve unparalleled results in your coaching business!
What’s standing between where you are now and where you want to be as a high priestess of the copywriting realm is bad copy 📑. You can be incredibly good at what you do, but you have to connect with your prospective client with heart right from the start or you won’t make a sale. This means you need to know your audience as well as you know yourself—not only at an intellectual, 3D level where you know that they want X problem solved and their hobbies are probably Y and Z. You also need to know them at a soul level because if you don’t, you’re opening yourself up to a missed opportunity to serve and sell. 😬
You do this by writing content that educates, persuades, builds trust 🤝, and activates while also being engaging and interesting. It’s a tall order but it’s the lifeblood of your online business. Getting to the heart of what your customers want and need is imperative because this is the key to more sales, more clients, and more impact for you and your business. 🔥
Here’s how:
💎 Do your research about your ideal, heart-aligned clients and know them as well as you know yourself.
💎 Write for an audience of one by imagining a friend, previous client, or future client you’re effing pumped to serve. If you had her full attention for 30 minutes, what would you want her to know that you can do and that would absolutely change her life?
💎 Speak their language to build connection and show you understand them. Listen to the problems people are having and the language they use to express it. Then share without restriction on what you see as the solution, including your role in it, and what your clients need to hear from you for their highest good and greatest growth. Remember, what motivates us as human beings hasn’t changed since the beginning of time. We still want to be loved, admired, and inspired to give our lives meaning and purpose 💗. Tap into that.
The truth is you only have a few seconds to seize your reader’s attention 👀 and convince them to keep reading your ad, post, sales page, or email. You need to have their attention in seconds or you risk losing them forever to your hundreds, if not thousands, of competitors online. It’s time to stop poisoning your sales. A powerful headline/hook with a POW WOW! 💥 factor creates a pattern interrupt and gets your prospective clients to stop dead in their tracks. This is at the heart of writing million dollar sales copy and getting more clients at the speed of light.
When writing a headline or hook, think about your client, their deepest desires and what problems they’re facing as they scroll endlessly through the internet, waiting for something to light 💡 them up. There’s SO MUCH to choose from that your headline needs to differentiate you from the rest. Importantly, show your value to your prospective client: this is your unique selling point.
Here’s how to get more clients with killer copy:
💍 Pull out the most potent headline and hook from your raw, courageous copy.
💍 Be specific in your headline, which is always better than clever, allowing your prospective clients to feel the true potential of the transformation you’re offering. For example: Quantum wealth can be yours in just 3 steps.
💍 Stir curiosity and create a craving for more. For example: 3 ways you’re paralyzing your prospects and keeping them from buying your program.
💍 Hit a powerful pain or pleasure point. For example: a program/offer benefit for stay-at-home moms would be to offer them the opportunity to bring in extra income for their family while also being at home with their young kids.
💍 Don’t be attached to your writing. Test it out, adapt, and identify what works and what doesn’t. How can you make your point more powerful? I trial every one of my ads, including the headings and taglines. I try longer and shorter versions, and I keep testing until it connects, captures, disrupts the scrolling, and ultimately leads to sales.
It’s not enough to tell your audience how good you are. Mastering the art of persuasion (with compassion) comes down to anticipating objections and overcoming them so you leave no room for doubt about you or what you’re saying. Uncertainty + hesitation = no sales. 🙅♀️
How you do this will set you apart from the rest because style matters when it comes to speaking to the internal voices of your prospective clients that are telling them all the reasons why they shouldn’t work with you.
You’ll use your alchemic powers 🔮 to cut through their fears, so they can see and hear you and open themselves to the possibility of potent change in their lives.
Here’s how:
➡️ Write 10 core objections your potential client may have about working with you.
➡️ Write 10 responses that address their objections and fears and clearly outline how you’re the person to help them.
➡️ Use these responses in your copywriting to speak to the internal voices that are strangling potential clients with fear and doubt. State the benefits of your offers and content, including what they’ll gain from working with you—financially, emotionally, spiritually.
The key to overcoming objections with style is explaining how your potential client will be ignited into their greatest potential and what they’ll feel on the other side of the doubt and fear—and saying it in a way that aligns with the core vision of your brand, so you’re resolutely grounded in truth, integrity, and authenticity. ⚡
Stories are at the heart of our human experience and offer not only insight into what we consider important but also a gateway for connecting with each other across space and time. ⏳
The arc of sales copy is similar to the arc that’s used in telling a story. It creates movement in your copy: you’re taking your potential client on a journey so that you captivate them and keep them reading.
So consider what story you need to tell to engage your audience.
The copy needs to relate to them. This may be through pain points that speak to them. They know then that you understand them and are intrigued enough to keep reading. Whether you want to speak to your potential client’s pain or not is your personal style preference. This way you speak clearly to where they are and where they want to go. 😉
And here’s where it gets juicy, diva, because this is where you share the essence of who you are and what you stand for. When I stopped hiding myself online and started sharing stories about how I rose above the BS to embrace my potential to help others, I started making serious money (and discovered my path to financial freedom). Transcending my fear of persecution for sharing myself online was my crucible into a higher frequency and greater level of impact with my work. 🔥
The more you connect with your audience, the more influence and transformation you can provide while you shift from wasting time online to booking clients consistently.
Here’s how you share stories to connect with your audience:
❤️ Tune into your audience and know which of your stories will most connect with them and their problem. Emotional connection is at the heart of potent stories.
🔶 Your readers want the real juice—the gossip and the dirt on you and your life! Let them get to know you.
🔶 What’s your story? Tell the parts of it that are most relevant to what you’re selling and who you’re selling to.
❤️ Engage and entertain with your signature slang. This is where you get to be uniquely you! 😎
🔶 Write copy that is flowing with personality and flair: it’s fun to read and will keep your audience engaged.
🔶 What made-up words and favorite slang—and even swear words—do you use in normal conversation? Incorporate them into your copy.
🔶 Don’t use words that are softer or sassier than you usually are… just be YOU!
At the end of the day, I use the four cornerstones of presence (show up everyday), truth (nothing but), authority (know your shizz and speak it with integrity, compassion, and grace), and authenticity (the gold is in being you) to ensure my stories forge the deepest connections ✨ and create the greatest impact.
The final step to making sure your copy shines is to speak directly to the problem your prospective client wants solved.
When your prospect knows exactly how you can solve their problem, you will always get PAID, as you get more clients like never before. 💰
There are millions of people searching for support in the exact area of your expertise, but they can’t find you. I see this time and time again online. If you’re NOT clear about what you do and the problem you solve, you won’t have the success that you want. It’s that black and white.
If you want your funnels, sales pages, videos, and ads to pay huge returns, you need to ensure you can express the problem you solve 🧠 in seconds because wishy washy, unclear, and passive messaging will always fall short. Always.
When you clearly tell people how you can help them solve their problem, you’ll unleash in your prospective client an incentive to take action because they’ll be able to see their true potential for change. Plus, speaking with conviction and truth about what you do and what you have to sell will propel your readers into action because they’ll feel your fearlessness. 🤔
You must give them a clear decision to make and mobilize them into saying ‘YES’ to making the choice to work with or buy from you.
Bottom line: confused people don’t buy so make sure your audience 100% understands what you do and how it can help them to shift their lives for the better. 💁♀️
Final word
This framework for overcoming copywriting chaos in all your media platforms from FB posts to email sequences 📧 will inspire your audience to take action with you.
Writing million dollar sales copy isn’t rocket 🚀 science but it is all about the three Cs: Captivating, Connecting, and Creating credibility. Do this by:
Remember to put yourself in the mind of the prospect, so spread your testimonials throughout the content for credibility and ensure your closing paragraph (because we all scroll to the end!) gives all the key 🗝️ details and an invitation.
But the more vividly and concisely you implement these 5 keys into your copy, the more you’ll show clients that you understand their problem and can guide them on their journey. 👣
Get writing and before long you’ll stand out and start selling your work like crazy. You will look back and have a giggle to yourself at how shockingly simple it is and that you used to rack your brains with “how will I get more clients?” when the answer was, literally, at your fingertips.
If you need support to shift your message into money and impact, reach out to my team. 💬
Ingrid Arna is the founder and CEO of The Ingrid Arna Company and the creator of the Gucci of online business programs, High End Empire. Ingrid Arna and her company are leading the charge in teaching conscious capitalism and building leaders who are devoted to global healing. The return is massive impact and million dollar brands that give back.
Since becoming a mother, the only resolutions Ingrid has stuck to are swapping G-strings for granny panties and quadrupling her fees. She’s never been happier.
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